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Study Predicts Continued Online Poker Growth A new survey and study conducted by Irish research firm Research and Markets shows some interesting results when it comes to poker in the United Kingdom. The survey, entitled Online Poker- Driving Gambling to New Heights, is a detailed report on the online poker industry that concludes with some interesting facts and predictions. “What began as a triumphant advance in
the US is now leading to a global poker wave on the Internet with tremendous
potential.” The company says that gambling will only continue to reinvent
itself, and
online poker is the product that seems to be the current market that will
guarantee growth, the perfect union of online gambling and poker, the two
mega trends in gambling today. The study bases its conclusions on some of
the following evidence: -Over 60% of industry experts believe that the dominant offer in online gambling in the next 2-3 years will be poker. One factor in the increasing popularity of poker is its major appearance on the small screen. Successful poker shows include, Celebrity Poker, World Series of Poker, and the European Poker Tour. Online poker has also gone up in the estimation of business leaders
globally, with growing numbers of successful gambling groups adding online
poker to their products. Newcomers should beware, though. Growing markets
with high publicity always mean a glut in services, and it will be hard to
implement any new and successful strategy to establish and compete with
dominant casinos. There is also good news for Europe- the greatest potential
future for online poker appear to be in the UK.
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